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Conscious Parent Company tackles indoor air pollution

April 18, 2019

With growing concern over indoor air pollution in the UK and the impact it can have on both child and parent health, The Conscious Parent Company has teamed up with air filtration specialists, Blueair, to supply a range of compact air purifiers for the home.

As The Conscious Parent Company sells baby and toddler products to parents and guardians who like to make considered choices, the addition to its range of Blueair air purifiers was an easy decision.

As a subsidiary of Cairn Technology Limited, which specialises in air quality monitoring in healthcare settings, The Conscious Parent Company immediately recognised that Blueair were top performing products.

Ideal for kid’s bedrooms and nurseries, the Blue Pure 411 and Blue Pure 221 are designed to clean the entire volume of air in specific sized rooms five times an hour.

Using a combination of mechanical and electrostatic filtration, the Blue Pure filter catches virtually every airborne contaminant down to a virus in size. This includes pollen, dust, pet dander, mold spores, smoke, allergens and bacteria.

A larger model, the Wi-Fi enabled Blueair Classic 405 air purifier uses Blueair HEPASilent Technology to remove virtually all airborne pollutants and caters for room sizes up to 40m

The Nordic independent test institute, Testfakta, has rated it as the best performer compared to nine other brands.

As The Conscious Parent Company aims to supply baby products that are eco-friendly, organic or offer other benefits over standard alternatives, adding products to their range that clean air in the home is a great fit for the company’s online offering.

In fact, the effectiveness of the Blueair air purifiers was underpinned by a recent article in the MailOnline, where journalist Alice Smellie reviewed several brands of air purifier and ranked the Blueair Classic 405 more highly than any of the other brands.

Tackling indoor air pollution is becoming a concern for more and more parents in the UK due to growing awareness of chemicals, bacteria and other airborne contaminants that can accumulate to risky levels in the home.

Whilst some children will not be obviously affected, others need purified air to avoid issues such as asthma and other allergic reactions. In fact, research has shown that even if children don’t appear to be affected by indoor pollutants, there can in fact be long term health impacts.

Interested in keeping your indoor air clean?

If it sounds like our Blue Pure air purifiers could be right for you, just click here to view our range. Available from The Conscious Parent Company from May, you can pre-order now to ensure the soonest delivery.

If you want to find out which pollutants are of concern in your home, just click here to visit our blog. It has a lot of content about how air pollution can put kids and mums at risk, as well as this handy guide to improving indoor air quality.