Curious by Nature

At The Conscious Parent, we want a world where all parents feel empowered, secure, and confident in their choices.

We believe in a lifestyle where health, simplicity, beautiful design and sustainability are seamlessly interwoven into daily life. Like it’s second nature.

Our vision is for parents to feel supported and inspired to nurture their children in a way that respects both their well-being and the natural world.

Guided by our mantra, Curious by Nature, we are committed to maintaining this balance and helping future generations thrive through toxic-free products & knowledge.

Clare, Emma-Louise & Pete.

What we do

We painstakingly curate and source products, that support your children to grow up in a safe, low-toxin environment with clean air.

The products we source, from Nappies, to Baby Wipes, Air Filters to Baby Skincare are the safest, most natural that we can find. Approved by our own children. Our meticulous process, and quality control takes the guess work out for busy parents worried about exposing their kids to toxins.

Navigating the world of conscious living can be overwhelming, but it doesn’t have to be. We’re here to offer advice, support, and resources to help you make informed choices with confidence.

Our team of experts—Clare, a holistic body and skincare specialist; Emma-Louise, a Naturopathic nutritional therapist; and Pete, a Doctor in air quality—is dedicated to supporting you every step of your Conscious Parenting journey.

Our aims

Our mission is to empower families to make informed, conscious choices that enhance their well-being and that of future generations.

We provide a curated selection of safe, sustainable, and eco-friendly products, alongside comprehensive resources and guidance on holistic parenting practices.

Every small change can significantly impact your family’s health and well-being.

We take great pride in sourcing products that align with our values. Each item undergoes rigorous evaluation to ensure it meets our criteria for safety and sustainability.

From the materials used to the manufacturing processes, we are committed to offering products that you can trust and feel good about using in your home.

By making these conscious choices, we help foster a healthier environment for our children to grow up in.

Knowledge is power. By understanding the impact of toxins and learning how to reduce exposure, we can all contribute to the health and well-being of our children.

Our goal is to make this journey approachable and empowering, not intimidating.

Every small step you take has a ripple effect, benefiting not just your family but also future generations. Together, we can make a difference.

We believe that reconnecting with ancestral wisdom and fostering a sense of community is vital in our modern world.

Traditional cultures teach us the importance of communal living, connection to nature, and supporting one another.

By integrating these principles into our lives, we can create a nurturing environment for our children and build a strong, supportive community of conscious parents.

At The Conscious Parent, we are committed to building a community where parents can share, learn, and grow together, ensuring that our collective wisdom benefits all our children.