If you didn’t catch our feature in this week’s London Evening Standard, here it is in full:

Your home is your castle. It’s where you eat, sleep and play. It’s where you raise your family. And, let’s be honest, we’re all spending a lot more time in our homes these days.

Air pollution isn’t new, it’s something that most people are aware of and in bustling congested cities it has become a major health concern. Pollutants such as construction dust, and diesel particulate are trapped in the atmosphere along with smoke, pollen and manufacturing emissions can react with sunlight and create photochemical smog and ground level ozone.

This low down ozone can cause lung damage. It is especially unhealthy for children, whose lungs are developing, and for people with respiratory illnesses like asthma. Ozone can also cause itchy, burning eyes. What people don’t often realise is this pollution can become trapped inside our homes.

Add this to everyday pollutants and allergens in the home, such as house dust, pet dander and bacteria, and the air in your home may be up to 5 times more polluted than the air you breathe out and about in the city.

Exposure to indoor air pollution has been linked to the development of everything from infections to asthma to lung cancer. It can also cause less serious side effects such as headaches, nasal congestion, nausea, fatigue and dry eyes. If you suffer from an existing lung condition you will be at a greater risk of experiencing symptoms.

Blue Air is leading the way in air purification for the home and this is why The Conscious Parent Company decided the add them to its online store. The purifiers catch airborne contaminants down to the size of viruses, plus pollen, dust, pet dander, mould spores, smoke, allergens and bacteria. The combination filter with active carbon even removes odours, gases and the volatile organic compounds (VOCs) which cause that ground level ozone.

This means that they are not only ideal for protection against the every day pollution which is part of city living, but also help with conditions such as asthma, allergies, for example hayfever, they remove tobacco smoke and cooking odours from the air.

Not only do Blue Air purifiers capture harmful airborne viruses and bacteria, but our proprietary HEPASilent™ technology actually kills germs. Internal tests measured 99% of germs were killed by Blueair Classic family – leaving the bacteria and viruses unviable and unable to reproduce.

Blue Air Blue is a range of sleek, stylish and quiet air purifiers, perfect for smaller rooms such as a nursery or home office and the Blue Air Classic range is ideal for larger spaces in the home.

Blue purifiers have a 360⁰ air intake, meaning that you can position anywhere in your room. Simply plug in and go. The smallest model, the 411 will purify the air five times per hour in rooms up to 15m².

The slightly larger 211 model is for rooms up to 50m². The colorful fabric pre-filter comes in a range of colours to blend in or stand out. Diva Blue, Crystal Pink or something more subtle? The pre-filter also does more than just look good. It catches larger particles, extending the life of the main filter. Just vacuum it or put it in your washing machine when it needs cleaning.

The Blue range starts at just £129 and are a sound investment in your family’s health.

The larger Blue Air Classic range is recommended in larger areas in the home and has the added benefit of built in WiFi which enable performance monitoring via the Blueair Friend app, plus voice control convenience via Alexa.

Unique HEPASilent™ technology combines two air purification technologies – electrostatic and mechanical filtration – to bring you the best of both worlds. The Classic air purifiers combine the highest clean air delivery rate (CADR) with whisper-silent operation. In fact, Classic works so quietly that you might have to check to make sure it’s switched on. And it uses less electricity than a light bulb.

The Conscious Parent Company is an online store dedicated to bringing families better choices. Whether this be environmentally friendly, ethically sourced, organic, fairtrade, or just a new innovation to make life more simple.